This thread is right on the money. Far too many WMs have little or nothing in the long description field. Granted, it's pretty hard to write something meaningful about the nearest burger chain or coffee spot. Still, it's not terribly hard to write at least a sentence or two about a location. If nothing else, go for the humor: "Yep, it's another McDonalds to add to the heap. This one has carefully maintained napkin dispensers, and the parking lot is typically full of SUVs."
I guess the philosphy here should be a variation of the "If you can't say something good..." dictum. If you can't *write* something good about a spot, don't make into a waymark. 
